Brief

BBBP is a mindset change program helping in generating awareness for valuing the girl child through multi-sectoral interventions focused on zero-budget advertising and encouraging greater spend on activities that have on ground impact. There is no provision for Direct Benefit Transfer (DBT) or creation of capital assets under this scheme. The major objective is on creating behavioral and social change to increase sex ratio at birth, improvement in institutional deliveries, enhance enrollment of girls at secondary education level, check dropout rate among girls at secondary and higher secondary education, increase in Anti-Natal Care registration, create awareness about safe Menstrual Hygiene and Management (MHM).